About New Leaf Systems

Founded in 1996, New Leaf Systems is a coaching and consulting firm for executives, professionals, and entrepreneurs. We believe that a stronger alignment with an individual or organization's calling will result in higher performance outcomes and business profitability, as well as satisfaction and fulfillment. Through needs evaluations focused on core fundamentals and multilevel performance improvement strategies, our goal is to match an individual's or organization's direction and focus with performance tasks to achieve personal and business success.

Owner /Founder
Kerul Kassel

With no less than 5 respected industry certifications, Kerul is an internationally recognized author, professional coach, speaker, and teleclass leader. She has written two books – Productive Procrastination: Making It Work For You, Not Against You, and Stop Procrastinating Now: 5 Radical Procrastination Strategies to Set You Free – and the e-book Ab$olutely $ati$fied: Mental Yoga for Growing Your Money Muscle$. Kerul has been quoted in TIME Magazine, The New York Times, The Chicago Tribune, Real Simple Magazine, and in other national media. Her internationally lauded programs such as Anticrastinate Your Way To Success, Power De-cluttering For Busy People, Dissolving Writer's Block, and Get Ahead Without Getting a Headache have been presented to organizations such as:

• Sony Electronics
• Volvo Cars of North America
• Hilton Hotels
• Sysco Corporation
• Society of Consumer Affairs Professionals
• National Association of Professional Organizers
• Coachville's Future of Coaching Conference
• New Jersey Association of Women Business Owners

Kerul's presentations and coaching skills spur inspiration and motivation, provide specific tools and tactics, and bottom lines challenges to quickly, powerfully increase effectiveness, productivity, performance, and profit.

With a background in investment and real estate management as well as professional organizing, and over 20 years of leadership experience in for-profit and non-profit organizations, she is skilled in motivating and inspiring others to create the personal and professional steps critical to achieve their vision. Her intelligence, compassion, and wealth of ideas provide her clients with the tools to take to move toward stated goals, and to design goals that are rich with potential and possibility.

Additional Staff

New Leaf Systems has a number of specialists on board to bring our clients the resources and skills they need. All specialists are hand-picked and are chosen through a rigorous selection process based on their experience, expertise, and accomplishment.

And a more personal note from Kerul:

As someone who has always had great attraction to and affection for animals, I'm in heaven playing with puppies and have (more than once) driven down a road, spotted someone walking a particularly irresistible pup, and pulled over just to get some puppy love. Locally, as president of Mobilization for Animal Rights (a non-profit organization) for over a decade, I helped raise awareness and funds to help homeless and abused animals of all kinds, as well as fostering and adopting a number of them myself.

I'm an avid birder, having gone abroad more than once to see the flora and fauna of places afar. I've been honored to be asked to participate in the acclaimed World Series of Birding for the past 8 years, raising thousands of dollars for Hackensack Riverkeeper, and birding for over 15 hours, non-stop. I’ve spearheaded Christmas Bird Counts and Bird Nesting Surveys in Florida. As a diehard environmentalist, I've helped prevent unnecessary development of watershed lands, and lead birding walks to educate people about the rich abundance of life in their communities and the importance of habitat preservation.  Recently I installed a solar photovoltaic system in my home which lowers my “environmental footprint” by supplying over half the energy for my household and business needs.

I thrive on juggling a number of projects and tasks (could you have guessed?!) and am always involved in many things at once. For me, it's a fine line between just enough and too much, and I'm always happiest skating on the edge.

Two weeks after graduating from Goddard College with a B.A. in Liberal Arts (psychology, philosophy, natural science, and literature), I enrolled in and later graduated from the same institution's Master of Science program in Social Ecology. I am currently enrolled in a doctoral program in Human Development at Fielding Graduate University – the focus of my doctoral study is optimizing human potential.

A sampling of some of the jobs I've had fun in over the past 25 years include singing in bar bands (during and just after college... a blast!), working as a landscaper (tough and exhausting!!), managing a fitness center (interesting), and working in a greenhouse/nursery (enlivening and educational, though sometimes quite chilly and dirty!). More volunteer efforts include 10 years as president of the board of directors of a wonderful and successful natural/organic foods cooperative, acting as Clean Communities Coordinator for my town, and serving on numerous other boards and committees of various non-profit groups.