Founded in 1996, New Leaf Systems is a consulting, coaching, and research firm for executives, managers, and other organizational leaders and change agents. We believe that a stronger alignment with socially and environmentally progressive practices forces innovation that prompts a more viable and competitive organization. Approached strategically, integrating these practices into the business model (rather than positioning them as an “add-on”) will result in higher performance outcomes and business profitability.

Benefits of this path include reduced overhead, better reputational image, improved employee attraction and retention, decreased risk profile, and the potential for increased market opportunities. Through needs evaluations focused on core fundamentals and multilevel performance improvement strategies, our goal is to pull your organization to the leading edge of 21st century business practices.

CEO/Founder: Kerul Kassel

Dr. Kerul Kassel has a Ph.D. in Human and Organizational Systems from Fielding Graduate University, a graduate institution nationally respected in the field of organizational change and development. Leading author of The Thinking Executive’s Guide to Sustainability (Business Expert Press, 2014), Dr. Kassel knows how to help leaders manage the sometimes challenging, time-intensive, and politically fraught road to sustainability. She holds the LEED Green Associate credential, is certified for Global Reporting Initiative reporting, holds a credential from he International Society of Sustainability Professionals, and has been designated a Certified Sustainability Professional by the Canadian Professional Sustainability Institute.

With no less than 5 respected industry certifications, Dr. Kassel is also an internationally recognized professional coach and speaker and author of books on self-leadership. She has been quoted in TIME Magazine, The New York Times, The Chicago Tribune, Real Simple Magazine, and in other national media. Her coaching programs have been presented to organizations such as:

  • Sony Electronics
  • Volvo Cars of North America
  • Hilton Hotels
  • Sysco Corporation
  • Society of Consumer Affairs Professionals
  • National Association of Professional Organizers

With an early professional background in investment and real estate management, and over 20 years of leadership experience in for-profit and non-profit organizations, she is skilled in motivating and inspiring others to pilot the professional steps critical to achieve their vision. Her intelligence, compassion, wide knowledge and broad skill set provide her clients with the tools to take to move toward stated goals, and to design goals that are rich with potential and possibility.

Dr. Kassel has also achieved and maintained credentials through the International Coach Federation and the International Association of Coaches, among other industry certifications.

Additional Staff

New Leaf Systems has a number of specialists on board to bring our clients the resources and skills they need. All specialists are hand-picked and are chosen through a rigorous selection process based on their experience, expertise, and accomplishment.